Who We Are

A young man with short, dark curly hair, wearing a suit jacket and white shirt, smiling outdoors on a sunny day.

Born in Bristol, Built for Real Estate

My name is Rich Santana, and for me, real estate isn’t just a career—it’s a family legacy. I was born and raised right here in Bristol, and I spent my childhood watching my parents transform distressed houses into beautiful homes across Connecticut. You could say that "talking shop" was part of our daily routine.

I took that lifelong passion and turned it into a professional foundation, graduating from the University of Connecticut with a Bachelor’s Degree in Real Estate. Today, as a licensed broker with five years of experience in the field, I bring a level of academic and professional rigor to the table that you won't find with typical "cash buyers."

Why I Do This Differently

I currently live in Southington with my fiancée, Paola, and our three cats—Smudge, Mouse, and Tarzie. Being a local resident and a small business owner, I care deeply about the integrity of our Connecticut neighborhoods.

I realized early on that homeowners often feel stuck between two extremes: listing their home on the market (which can be slow and stressful) or selling to a faceless investment company (which can feel predatory).

I created my business to be the "Hybrid" solution. Because I am a licensed broker, I’m held to a higher ethical standard. My goal isn't just to buy a house; it’s to provide the right strategy—whether that’s a fast, fair cash offer for my own portfolio or a traditional listing to get you top market dollar.


My Approach

Selling a home is a major milestone, and you deserve a partner who values your trust more than the transaction. My approach combines ten years of local experience with a commitment to putting you in the driver’s seat.

Whether you need the speed of a cash sale or want to maximize your equity through a professional market listing, I provide the data, the resources, and the local support to make it happen.

Simple ideas

You deserve a partner who values your trust more than a transaction. Whether you need a direct cash offer for speed or a professional listing to maximize your equity, I provide the local data and support to make it happen. You pick the path; I handle the details.

Lasting impact

Like Cedar, our deals are built on durability, integrity, and deep roots in the Connecticut community.